Buyer Activity/Response to your home

Importance of proper positioning

1. Faster sale
2. Less inconvenience
3. Exposure to more prospects
4. Increased salesperson response
5. Better response from advertising and sign calls
6. Attracts "cleaner" financing
7. Attracts higher offers
8. Means MORE money to sellers
9. Avoids being "shopworn"

Criteria that determine positioning

1. Location
2. Size
3. Supply/Demand
4. Style
5. Age, Condition
6. Amenities
7. Quality
8. Financing